Alibaba’s T-Mall To Use Blockchain To Track Imported Goodsbr>
Chinese e-commerce platform T-Mall is reportedly adopting blockchain technology to trace and monitor the whole process of imported goods from producers to consumers.
T-Mall, operated by Chinese e-commerce giant Alibaba Group Holding Limited, is a platform for Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan. It currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers.
T-Mall has partnered with Cainiao, the logistics arm of Alibaba, to move detailed information of imported products onto a blockchain platform. T-Mall said blockchain technology will provide unique identification card for imported goods for consumer inquiry and verification. The ID card will trace the whole process of production, transport, customs clearance, and third-party inspection of the goods.
Chen Liangjun, a spokesman for Cainiao, said the companies have been collaborating on a trial basis since the Singles’ Day online shopping extravaganza in November 2107. He added that they created this blockchain solution to give customers more information about the products.
The project will allow Chinese consumers from various cities covered by Cainiao, including Shanghai, Guangzhou and Shenzhen, to track the blockchain-based logistic information for some 30,000 goods from 50 countries through the e-commerce’s mobile application.
“Blockchain technology has only recently emerged, but it has broad application prospect in cross-border e-commerce,” said Tang Ren, Cainiao’s senior technical expert for international logistics. “It can guarantee the authenticity of the products. Any attempts to conduct data fraud or add in counterfeit products will be as difficult as landing on Mars.”
Last year, Alibaba collaborated with PwC to develop a system that seeks to reduce food fraud using blockchain tech, dubbed Food Trust Framework. The project was aimed to improve the way foods are tracked, cutting down on the risk of counterfeit products on the market.