Arkansas Farmers Use Blockchain for Meatbr>
The Grass Roots Farmer’s Cooperative, a group of livestock farmers in Arkansas, is testing the ethereum blockchain to track shipments of poultry.
The cooperative, in conjunction with San Francisco-based retailer Golden State Meat Company, charitable group Heifer USA, and UK blockchain startup Provenance, are using blockchain to create a digital history of the meat to boost customer confidence.
Provenance developed a platform that allows small farmers to provide consumers information about their food directly to consumers.
The Golden Gate Meat Company will run the first trial of the technology in their stores. Customers can also purchase Grass Roots products online.
The cooperative said shoppers and diners will be able to scan QR codes on Grass Roots products to see where the meat came from and how the animals were raised. The “digital history” of the meat will also include stories about the people — from farmer to butcher — who participated in creating the final product.
Grass Roots said that if this tool proves to add value to their community of conscientious eaters, they will integrate it on all its product packages.
“In an age where skepticism may very well be at its peak, Grass Roots is working to improve access to information so that customers feel empowered by their choices, not encumbered by them,” said Grass Roots general manager Cody Hopkins. “We hope that by verifying our foods on the blockchain, we establish trust that allows our customers to eat with confidence.”
“Our farmers are innovative, always looking for ways to incorporate the latest technology that ultimately create real value to the consumer,” said Pierre Ferrari, Heifer USA’s advisory board chair. “Partnering with Provenance and the Golden Gate Meat Company is another example of how proactive they are in wanting their customers to know where their food originates. It’s only a matter of time before this becomes ‘best practice’ throughout the industry.”