Blockchain For Advertising XCHNG Names Board of Advisorsbr>
XCHNG is an open and unified blockchain framework for the digital advertising ecosystem. XCHNG enables the related targeting and activation of audiences, bolsters ad-spend efficiency and transparency, and establishes a next-generation system of record for all participants. It also provides the opportunity to tokenize the framework to standardize the valuation of ads.
The XCHNG blockchain will be powered by the XCHNG Token (XT), which will be released in a SAFT (Simple Agreement for Future Tokens) event this year. The tokens will be used to buy and sell media or pay for services surrounding media transactions.
The inaugural group of advisors include Bob Walczak, Former EVP of Global Product at WPP’s programmatic ad-buying platform, Xaxis; David Wachsman, digital currency expert and Founder and CEO of blockchain communications firm, Wachsman; and Ernie Cormier, former CPO at AOL Platforms and CEO at Nexage. Kochava said the advisors bring deep industry knowledge in the digital advertising – ranging across supply and demand for both brand and agencies – and crypto industries.
The advisors will will be directly involved in product strategy and roadmap direction. Other individuals who will be joining XCHNG’s board of advisors include: Advertiser SVP Perceptions Andy Sippel, Essence Global SVP Jeremy Sigel, AddApptr GM Terrence Coles, former Global Alliances VP Jeff Coon Murka VP Strategy Mark Beck, Ericsson Emodo GM Paul Cheng, Cadreon Programmatic Strategy VP Krish Sailam, Newagency CEO Stéphane Panyasiri and OneSignal VP Kevin Weatherman.
“The open and distributed nature of the XCHNG framework on blockchain will improve and enhance the digital ad buying experience for all players in the ecosystem—offering greater access to inventory for buyers and greater yield for publishers, both large and small,” said Bob Walczak. “Having worked closely with Charles and his team in the past, I believe XCHNG will be a major step forward for digital advertising and will provide the transparency that the industry is so desperately lacking.”