Blockchain Social Entertainment Platform Planned By Hollywood Producer Andrea Iervolinobr>
Andrea Iervolino, a Hollywood film producer and co-founder and CEO of AMBI Media Group, is launching a blockchain platform that combines social media activity with entertainment viewing.
Dubbed “TaTaTu,” the new platform will enable users to receive rewards for watching movies, television episodes and other forms of content, and receive additional rewards from their friends’ viewing. It incentivizes content consumption by offering digital tokens. The token will reward users and allow advertisers to pay for advertising on the platform.
TaTaTu combines the features of Video on Demand (VOD) platforms and social networks with a system that rewards users for watching videos through the blockchain. Uers can easily invite their friends via their social media (Facebook, Instagram, Snapchat, WhatsApp etc) to join the platform, watch and create videos that can be shared with friends, chat with other members, and share the content they like.
The goal of TaTaTu is to become a 360-degree entertainment platform that allows both consumers and content creators to transparently monetize their content and content viewing. Content owners will monetize every piece of content based on the effective consumption and real views, with transparent and real-time financial reporting with their IP recorded on the blockchain. For advertisers, TaTaTu will help them target specific audiences by placing their ads on a reliable platform with premium content.
Iervolino said social networks and entertainment platforms are making huge profit by gathering data from their users and selling to other corporations without rewarding their users. He said TaTaTu will finally give its users the possibility to be rewarded for their social daily entertainment activity.
“There is a need for a platform to provide higher levels of transparency to their users, brands and rights holders about the revenues generated and monetization of users,” said Iervolino. “Audiences need free, legal and quality content with a simple user experience. Our goal is to reach one billion subscribers worldwide in six years to become the first premium advertising platform in the world. Eventually, by developing and nurturing a community of dedicated and engaged users, we want to become the largest internet based social media entertainment studio in the world.”