Blockchain Startup Babb Names Jorge Pereira CTO

Job Appointments | October 10, 2017 By:

Blockchain-banking startup Babb has added to its technical team by appointing entrepreneur and FinTech expert Jorge Pereira as CTO and Adi Ben-Ari as Lead Technical Adviser.

The appointments come as the company approaches its token sale in late November, proceeds of which will fund the further development of the world’s first blockchain-based bank account.

As CTO, Jorge Pereira will bring with him a wealth of technical leadership experience across the payments and cryptocurrency space. Pereira will be leaving his position as Chief Technical Officer and Executive Vice President at FinTech startup Uphold to join Babb. He is also Founder of digital product development agency Seegno, where he continues to serve as advisor.

Pereira has deep expertise in development of financial services products and technology, including key areas for BABB such as cryptocurrencies, distributed ledgers, regulatory compliance, KYC/AML, data analysis, security and risk mitigation.

Adi Ben-Ari has been extremely active in the blockchain space for a number of years, having co-founded Applied Blockchain and number of other blockchain startups. He will advise Babb on delivery of a digital solution for Babb token buyers to pre-register and undergo KYC ahead of the token sale. He will also help to deliver the Babb app itself, having overseen delivery of over 15 blockchain solutions from startups to large corporates.

Based on a private permissioned blockchain implementation of a distributed ledger using smart contracts technology, the Babb platform uses biometrics to deliver slick and secure UX, using AI/ML and data analytics to optimise match-making and control risk. The platform gives customers greater control and lowers the cost of banking for all, with P2P to decentralize some financial transactions while providing other banking services at a low cost, making micro-transactions economical.