Dan Ariely Joins Colu As Chief Behavioral Officerbr>
Behavioral economics expert and professor Dan Ariely will join Colu as the company’s Chief Behavioral Officer. Also joining the company as an adviser is Bradley Tusk, serial entrepreneur and Uber’s political strategist.
Colu allows users to spend tokens in local economies. It has already grown user communities in four local economies in the UK and Israel and facilitates over 50,000 financial transactions per month. The company has also already raised $12 million from traditional venture capital investors with the goal of using blockchain technology to tackle real world challenges, starting with local economies and the monetary systems that power their growth.
Colu is on track to close a token pre-sale with financial backing from contributors including Spark Capital, Aleph VC, Tom Glocer, former CEO of Thomson Reuters and Ariely.
“Colu is leveling the playing field between local communities and larger institutions, giving them the opportunity to accelerate their growth while generating cooperation built on mutual trust and shared successes.
“This token sale highlights the global demand for new financial solutions that enable anyone to get in on the ground floor of a big idea,” said Amos Meiri, CEO and co-founder of Colu. “The Colu Local Network is about taking part in your local economy and helping it grow. We’re letting people put their money where their community is by making blockchain-based assets more accessible and by providing tools to help them onboard to a local payment network.”