Lewis Names Yvette Lorenz as SVP for West Coastbr>
The Lewis Communications agency has named Yvette Lorenz as senior vice president to manage its west coast region. Based in the San Francisco office, Lorenz will be responsible for driving the development and growth of PR for the Lewis San Francisco and San Diego offices, as well as future offices on the west coast.
Lorenz will report to Stephen Corsi, executive vice president of Lewis U.S.
With 20+ years of experience in consumer and technology PR, Lorenz has led programs for small to mid-sized startups and large, publicly traded brands. Past clients include Blackboard, Boom, eBay, Freeletics, Fujitsu, Google, Machine Zone, Naked Labs, Netmarble, Roofstock, Sutter Home and many others.
She joins LEWIS from Sparkpr, where she was senior vice president, focused on consumer technology, gaming and aviation. Formerly, Lorenz was senior vice president at H30 Communications and Edelman, and held a variety of account servicing roles at A&R Partners.
“I’m thrilled at the opportunity to be a part of Lewis’s world-class team of professionals,” said Lorenz. “My initial focus will be to accelerate our growth within consumer tech and work with the San Francisco and San Diego teams to take the West Coast business to the next level.”