Mike Germano of Vice Media Joins Po.et Advisory Board

Job Appointments | August 30, 2017 By:

Po.et announced that Mike Germano, Chief Digital Officer at Vice Media, has joined its advisory board, bringing with him deep industry expertise that will help guide Po.et’s blockchain solutions for both digital publishers and content creators.

Po.et is building an open, blockchain-based protocol for decentralized media applications. By creating a universal digital asset registry backed by blockchain technology, Po.et is providing content creators, publishers and editors with tools to help protect and monetize their creative assets. Existing solutions include cost-efficient metadata timestamping onto the Bitcoin Blockchain and Po.et’s core product, the immutable portfolio. This content wallet gives asset owners an easy to use interface to manage and set custom licensing terms for their works.

Po.et recently completed a successful $10 million USD token sale which will provide it with the necessary capital to accelerate the development of its blockchain protocol. Over 2,500 unique participants were able to purchase Po.et tokens, representing a wide distribution of token holders. Po.et tokens will be redeemable and transferable Tuesday, August 29th.

Germano has an extensive background in conceptualizing and executing digital media strategy. As the first elected official whose campaign strategy relied heavily on social media for distribution, Germano understands the powerful role that digital media plays in society. Germano founded and still serves as the CEO of Carrot Creative, a digital ad agency acquired by Vice in 2013. At Vice, Germano leads commercialization strategy for their media properties.

“I have dedicated my career to creating and rewarding great content, from agency to publisher, and am excited by the potential of Po.et and blockchain to streamline and democratize content creation and distribution in a way that is beneficial to the creatives,” said Germano.

Konstantin Richter of Po.et remarked, “Vice has been the most successful transition from paper publisher to digital content creator and distributor, and Mike has been a principal part of that. We couldn’t be more thrilled to add him to our advisory board to help with new innovative licensing models.”