Sameer Sehgal Appointed CEO of Traydstreambr>
London-based FinTech firm Traydstream has appointed Sameer Sehgal as its Chief Executive Officer. Sehgal is Citi Bank’s former Head of Trade for Europe, Middle-East & Africa.
“In Sameer, we have one of the leading figures in global Trade Finance,” said Uzair Bawany, Traydstream’s Co-Founder and Chief Operating Officer. “His appointment is invaluable to us in charting a course for the exciting future for our business.”
Sehgal will lead Traydstream through a crucial period for the company, with its first programs beginning with banks over the third and fourth financial quarters of 2017.
Sehgal has a premier banking background, having worked in a number of senior roles internationally. Prior to joining Traydstream, he headed Citi Bank’s Trade business in EMEA (Europe, Middle-East and Africa) from 2009-2017 making it the largest trade bank in EMEA,with coverage over Global Distribution and Commodities Finance as well. Sehgal is recognized as a business builder, who brought in a slew of new capabilities to Citi EMEA, including expansion into Supply Chain Finance, Export and Agency Finance, Shipping, Commodities Finance and lately Sales Financing. He comes with vast experience across geographies in Asia and in EMEA. Earlier in his career, Sehgal also held senior roles at Bank of America.
“I am delighted to be joining the Traydstream team,” said Sehgal. “Digitization and Automation in Trade is long overdue and Traydstream’s solution is refreshingly creative. The technical tools at hand today promise to redefine International Trade and Commerce. It’s a fascinating time to be in the industry and working on these game-changing innovations.”
Traydstream’s digital solution is comprised of three key modules: an OCR (Optical Character Recognition) engine, which uses Artificial Intelligence (A.I.) to digitize trade documents and smartly extract the relevant information; a tiered Rule-Checking function and a multi-faceted Compliance engine that utilizes machine learning algorithms to verify and scrutinize for compliance with international trading rules and regulations. Geared for integration with blockchain and robotics, Traydstream intends to deliver processing on an unprecedented, industrial scale.