Three Strategies To Make Your Crypto Business More Socially Conscious – Opinion

Opinion | May 3, 2018 By:

These days, the phrase “socially conscious” is a bit of a buzzword in the entrepreneurial world, and if your business can nail it, it truly is the ultimate win and a powerful way to boost your bottom line, increase team spirit, and encourage creativity, all while making the world a better place.

But first you have to understand both the challenges and rewards of creating and sustaining a socially conscious business. There is more than one way to become successful, and the key is to remain true to your vision, know your strengths, and develop strategies that work for you.

Here are three strategies to consider when trying to make your business more socially conscious:

1.    Set realistic expectations. The old motto may have been “go big or go home,” but when it comes to identifying the cause your business will support, it’s best to start small. Choose a realistic goal that you can reach without overexerting your budget and resources. Often, a local project within your immediate community is a great place to begin and the achievable success will encourage higher results as the team evolves.
2.    Create a conscious culture. Any successful impact effort requires a leader to set an example. Adopt an employee incentive program to donate to charity, then match their monthly donations. Before you know it, your company is making REAL change with spare change every month! Word gets out and before you know it applicants will choose to work with you because of your social focus.
3.    Find socially conscious allies. As the saying goes, “you are who you associate with,” both in life and in business. When looking to partner or collaborate with other businesses, consider whether their social objectives align with yours. Partnerships with like-minded organizations, that look for ways to give back and support their communities, can help widen your impact, inspire new and creative approaches, and keep you zeroed in on your goals.
Establishing a socially conscious business model isn’t rocket science. Don’t overwhelm yourself by making the process complicated. Simply start small, and make doing good part of the foundation of your business. You’ll be surprised at the level of impact and growth you can achieve, and just how contagious it is!
Leena Patidar is the CEO of Coin Up, a mobile app that makes it simple to create big social impact with small change, Coin Up is dedicated to helping businesses positively transform the world, penny by penny.  Coin Up provides a platform for donors to give to their favorite charitable causes effortlessly. Once downloaded and registered, the app will round up everyday purchases made on your credit card or debit card to the nearest dollar and send the “spare change” directly to the person’s chosen charities each month. The app is free to download and was designed to have people give to causes they are passionate about, making it easy for their spare change to have major impact. Coin Up’s mission is to create a society that engages in charitable giving through the convenience of everyday transactions.