ALS Association To Use TRON Blockchain To Track Donations

Announcements, Blockchain, News | February 12, 2019 By:

The TRON Foundation is joining the ALS Association‘s awareness campaign on amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease.

TRON, one of the largest blockchain protocols for decentralized applications, is dedicated to creating a boundary-free Internet that inspires innovation across industries. It offers high throughput, high scalability, and high availability for all decentralized applications (DApps).

TRON will be helping the ALS Association on its #VoiceYourLove campaign, an awareness campaign to find treatments and a cure for people afflicted with ALS, a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. The campaign challenges people to use their phone or tablet to create a video expressing love for people who’ve been meaningful to their lives.

The #VoiceYourLove campaign will be using TRON’s blockchain platform to track where donations are disbursed in order to provide more transparency into recipient charitable organizations. The company plans to release that information upon completion of the campaign. Justin Sun, founder of TRON and CEO of BitTorrent, will also be donating $250,000 to the cause.

“I’m proud to be working with ALS Association to raise money and awareness for a terrible disease,” said Sun. “The TRON and BitTorrent community has over 100 million people, and it’s statistically possible that thousands of you are afflicted with ALS. In your honor, I’m donating $250,000 and urging others in the blockchain industry to voice their love by donating to help find a cure.”

The ALS Association is encouraging people to post their videos to favorite social media channels with the hashtag #VoiceYourLove, and to tag friends and encourage them to join the #VoiceYourLove campaign.

“Our ask is simple – just get online and express your love for your loved ones and friends,” said Brian Frederick, executive vice president of communications at the ALS Association. “This campaign features some amazing people with ALS and their families. We are very grateful to TRON and BitTorrent for leveraging their resources and vast network in the blockchain industry to support our work to find a cure for ALS.”

The ALS Association also announced that it has partnered with Binance Charity Foundation to allow interested participants to donate with major cryptocurrencies, such as BTC, ETH, and BNB, through its blockchain-powered donation platform. The charity has also pledged an additional $150,000 in support of the campaign.