Blockchain Ad Market NYIAX Names Bill Wise Executive Chairman of the Boardbr>
NYIAX, a blockchain guaranteed advertising contract marketplace, has named Bill Wise, CEO of Mediaocean, as executive chairman of the board, Richard Bush as president, and Sergey Tsoy as chief technology officer.
Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine with blockchain technology for the advertising industry. This provides advertisers and publishers a platform to buy, sell, and re-trade premium advertising contracts in a forward/futures methodology. NYIAX currently has trading agreements in place with a major agency holding company, VaynerMedia, Bonnier, Purch and dozens of other premium buyers and sellers.
Wise has been an advisor to the company since its launch in early 2017. Until now, Bush served as the company’s chief product and technology officer, while Tsoy served as senior vice president of engineering.
Wise is well-known as the founding CEO of Mediaocean and has spent more than two decades in advertising technology, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Prior to Mediaocean, Wise served as an executive at Yahoo!, overseeing global advertising platforms—a role he achieved after serving as president of Right Media, which he helped guide an $850 million acquisition by Yahoo! in 2007.
His other executive leadership positions include DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Wise is on the board of directors of the Ad Council and the Centre for Social Innovation.