Blockchain Anti-Spam Call Solution Introduced By Indian IT Giant Tech Mahindrabr>
Indian IT giant Tech Mahindra will be rolling out a blockchain-powered anti-spam call solution that, it claims, would impact over 300 million mobile subscribers in India.
Tech Mahindra provides information technology (IT), networking technology solutions, and business process outsourcing (BPO) to the telecommunications industry, which includes Fortune 500 companies. The company has over 200,000 employees across 100 countries.
Business Today reported that the new blockchain solution, developed in partnership with tech giant Microsoft, aims at mitigating the issue of spam calls. It is in line with the Telecom Regulatory Authority of India (TRAI)’s regulations to protect mobile phone subscribers from unsolicited Commercial Communication (UCC) or spam calls, which will come into effect by the end of this month.
Rajesh Dhuddu, Global Practice Leader of Blockchain at Tech Mahindra, said that the solution would enable telecom providers in preventing unauthorized access of their subscribers’ data. He added that the company is in talks with telco operators overseas to tap global customers for this blockchain solution.
“The attractiveness of this solution is that the company has not built ‘consent (from a customer that a tele marketer may need) as a service’ offering,” Dhuddu said. “It could be deployed in different verticals such as health, perhaps for maintaining patient health records, or in media and entertainment industry to protect IPR.”
Tech Mahindra has been demonstrating blockchain capabilities in diverse sectors, including telecom, manufacturing, hi-tech industries and financial services. In the financial sector, it has designed a solution for one of the largest public sector banks in India to provide an immutable record of audit transactions and enable single view of transaction data from multiple systems on the blockchain.
“At Tech Mahindra, we are betting big on blockchain as part of our TechMNxt charter (global programme rolled out to explore emerging technologies like Artificial Intelligence (AI), Blockchain, and Cybersecurity among others), to deliver tangible business value and empower our customers to provide a completely differentiated experience to their end customers,” Dhuddu said.