Blockchain Data Onboarding Service Blockgraph Appoints Aleck Schleider As Chief Revenue Officerbr>
Blockchain-based data onboarding service Blockgraph has appointed Aleck Schleider as its first Chief Revenue Officer.
Blockgraph, which first launched in 2017, is an “identity layer” for the TV industry that provides a secure platform for sharing information without disclosing identifiable user data to third parties. Blockgraph’s technology helps users securely apply high quality data to the premium video and TV marketplace in order to efficiently discover and reach their target audiences across an increasingly complex video ecosystem. The industry-operated platform creates a foundation for a safe and transparent approach to controlled data collaboration required for advanced advertising.
Schleider brings more than two decades of experience in digital and advanced TV advertising, with a core focus on the application of data across TV, CTV and Digital Video. Most recently, Schleider served as senior vice president of client and data strategy at Amobee and Videology, where he was responsible for the innovation, development and adoption of the company’s linear and advanced TV data and measurement offerings to include cross channel and premium digital video solutions. Prior to Amobee and Videology, he held product, marketing and commercial leadership roles at Forbes and Advertising.com.
As Blockgraph’s Chief Revenue Officer, Schleider will be responsible for growing the diversity of clients and partners within the Blockgraph platform. Schleider will oversee all sales and account management roles and will also guide the platform’s monetization strategy and commercial direction. He will report directly to Blockgraph CEO Jason Manningham.
“Our long-term vision for the development of Blockgraph has always been to introduce data into the television and OTT marketplace in a safe, secure and sustainable way,” said Jason Manningham, CEO of Blockgraph. “As we continue to build our successful launch with our founding Members, we are excited to bring the industry a scaled collaboration platform built to serve all ecosystem participants, including connectivity providers, video distributors, publishers, agencies, brands, and data partners. We knew that the CRO position would be crucial in realizing a sustainable monetization strategy, and Aleck’s demonstrated success in both maximizing revenue performance and delivering new product solutions is why he was the perfect choice for this role.”
“It’s clear that changing TV consumption patterns are driving an increased need by suppliers and advertisers to better facilitate 1st and 3rd party data solutions across Addressable TV and CTV channels,” said Aleck Schleider, CRO of Blockgraph. “This, in turn, is driving a growing sense of urgency to provide a privacy-focused data matching platform that checks all the necessary boxes for efficiency, accuracy, quality, control and speed. The foundation of Blockgraph represents a tremendous opportunity to deliver the most secure and accurate data matching technology to directly serve the entire TV and CTV industry. I am thrilled to be a part of the team and look forward to driving this game changing solution forward.”