Blockchain Firm EquiChain Names Anna Flach Marketing Headbr>
Anna Flach has been hired to scale the marketing function at EquiChain, a London-based FinTech specializing in blockchain technology for capital markets
Flach will be responsible for the development and implementation of the overall marketing and communications strategy, working alongside the executive team to drive the FinTech’s growth. With expanding services and the recent admittance into the Abu Dhabi Global Market (ADGM) Regulatory Laboratory (RegLab) program, she will be joining a growing team. Flach will support the launch of EQX (“EquiChain Exchange”), a fully regulated exchange for cryptographic IPOs and secondary market trading in ADGM.
She will report to Nicholas Bone, founder and CEO of EquiChain, and will be based in London.
“This is a very exciting time for EquiChain as we strive towards our ambitious strategic plan to become the leading blockchain FinTech in Emerging Markets,” said CEO Nicholas Bone. “Anna brings a wealth of expertise in financial services marketing to support this ambition, drive the communications strategy and further build the EquiChain brand. We are another step closer to bringing our vision of a totally re-imagined capital market ecosystem to reality.”
Flach joins from the Corporate Communications team at Commerzbank, where she was responsible for Fixed Income & Currencies marketing globally. Prior to that, she held roles at BNP Paribas in Paris and London. She graduated from Oxford Brookes University with a BSc in Business and Psychology and holds a MSc in Management from EM Lyon Business School.