Blockchain Gaming Startup Infinite Arcade Hires Andrew Dubatowka as Core Contributor, Product Marketingbr>
Blockchain gaming startup Infinite Arcade has appointed Andrew Dubatowka as Core Contributor, Product Marketing.
Established in February 2022, Infinite Arcade empowers both game developers and creators to connect with players in an open marketplace, where participants can own part of the ecosystem, benefit from growth, whilst being rewarded for time spent in-game, and contribute to the community.
Dubatowka’s 15-year marketing track record encompasses senior roles at IPG Mediabrands, and AdColony, which was acquired by Digital Turbine for $400 million. He has worked with leading brands and clients such as Intel, Johnson & Johnson, Google, Pandora, Charles Schwab, and Wells Fargo. Dubatowka, previously Senior Director, Global Marketing at the financial services giant Visa, has joined to lead Infinite Arcade’s worldwide product marketing.
“I’m super excited to join Infinite Arcade on a full time, permanent basis after working on the project as a side hustle for the past six months,” Dubatowka said. “The project is all about a firm belief in two things: the benefits that blockchain technology can bring to the games industry; and, through these benefits, that gaming will be the ramp that onboards hundreds of millions of people into web3. We’ve built an awesome community already but we’re still at a relatively early stage – so watch this space!”
“Securing a marketer of Andrew’s calibre for such an early-stage venture – and from one of the biggest financial services companies in the world – is really special for Infinite Arcade,” said Şekip Can Gökalp, Core Contributor, Strategy. “It’s a testament to the fact we’re doing something transformative in the gaming space, which stands at an inflection point with the arrival of emergent technologies such as blockchain and NFTs. We’re building bridges that bring world-class gaming content to players who are invested in ownership and community, and Andrew is an important part of that.”