Blockchain Image Protection Platform KodakOne Tapped By F1 Racing Driver Fernando Alonsobr>
Spanish Formula One racing driver Fernando Alonso is tapping Kodak‘s image rights management platform to protect his professional and personal images and videos.
Alonso, a two-time world champion who is currently racing for McLaren F1 team, is often regarded as one of the greatest F1 drivers in the history of the sport. He was formerly the youngest driver to qualify on pole position and to win a Grand Prix at the 2003 Malaysian Grand Prix and the 2003 Hungarian Grand Prix respectively. From 2013 until 2015, he held the record for most most career championship points. As of June 2018, Alonso is the only Spanish driver to have won a Formula One Grand Prix and is the driver with the sixth highest number of Grand Prix wins, with 32.
Earlier this year, Kodak partnered with with WENN Digital to launch the blockchain-based KodakOne platform and KodakCoin, the token that will drive the platform. KodakOne is an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. It uses a “web-crawling” technology to detect unlicensed use of images in the KodakOne blockchain and ensure that photographers are appropriately rewarded.
As part of the agreement, KodakOne will become the exclusive image registration, protection and license-monitoring solution for certain images and videos of Alonso, including currently archived items and images and videos taken in the future. The partnership will also provide an opportunity to Alonso’s global fanbase to access the soon to-be-launched KodakOne platform, enabling them to not only upload, register and protect their own photos and videos of their favourite F1 driver, but also to be rewarded for doing so in certain instances.
“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” said Alonso. “I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform.”
Benedikt Dohnanyi, CCO of WENN Digital, said that at a time when pictures can be uploaded and shared across the Internet within seconds, the KodakOne platform will serve as a valuable resource for those in the public eye.
“With the capabilities of the KodakOne platform, celebrities and rights holders will have a new sense of control over their own IP with a secure mechanism where they can register, protect and monetize their image rights, and also engage with their fans at the same time,” said Dohnanyi.