Blockchain Protocol Planned By Aventus, Names Andrew Ford As CMO

Job Appointments | February 27, 2018 By:

Aventus, a London-based organization that is building a new blockchain infrastructure to service the ticketing industry, has appointed Andrew Ford as chief marketing officer.

Ford, with a 20-year career in the B2B and B2C technology industry, has held a number of startup board advisory roles and was previously the CMO at Red Box software, VP of Marketing and Communications at Pitney Bowes, head of marketing for Norton by Symantec, head of enterprise marketing for Dell and held a number of digital and ecommerce roles at BT and HP.


 He designs digital strategies and technologies that include machine-learning, blockchain, data-analytics, location-intelligence, CRM, social-media and ecommerce.

 “Since the Aventus token sale, we have been expanding our team and developing our protocol,” said Alan Vey, cofounder of Aventus. “We are now nearing the completion of our first version and are excited to bring it to the market and facilitate the bridge between the industry and the power of the blockchain.”  

 “Hiring a world class leader in technology marketing like Andrew represents a milestone for our initiative”, said Annika Monari, cofounder of Aventus. “Andrew is the perfect person to lead the effort of shaping and bringing our brand and blockchain protocol to market.”

Aventus is preparing for the launch of the Aventus protocol, an open source blockchain on the ethereum network. The service is designed to provide a better infrastructure for the ticketing industry by partnering with incumbent companies in the space,

Ford will be focused on developing marketing strategy to bring the benefits of the blockchain technology to the ticketing industry.

 “I chose to join Aventus because their vision, leadership, and technology are some of the strongest I have seen in my career,” said Ford. “We are at the forefront of creating new technology for the ticketing industry that will solve many of the issues that have been impacting the existing companies in the space.  We are creating real value with new blockchain technology and tools, and that is exciting to a part of.”

 Using the Aventus protocol ,anyone can create an event and adjust variables like initial pricing, price caps, and revenue splits from resale. It’s designed to make the most of a decentralized public facing network built on the ethereum blockchain.

 The Aventus protocol is an open source blockchain technology that is being developed and initially governed by the Aventus Foundation, a non-profit organization that is focused on developing and funding initiatives that promote innovation in the ticketing industry.  The Aventus Protocol will be free and available to any organization that looks to explore improving their infrastructure with blockchain technology.

Last September, Aventus successfully crowdfunded 60,000 ether tokens. Aventus has not set a date for initial release of the protocol, but said merely it will be out “in the coming months.”