Blockchain Social E-Commerce App Fanfare Adds Wulf Kaal As Advisor

Job Appointments | March 12, 2018 By:

Professor Wulf Kaal is joining Fanfare, a social e-commerce project, as a blockchain consultant focused on optimizing the company’s strategies in the sector.

Kaal is the director of the Private Investment Fund Institute (PIFI). Before entering the academy, he was associated with Cravath, Swain & Moore LLP, in New York, and Goldman Sachs in London, UK.

“I am thrilled by Fanfare’s unique value proposition to integrate two fast-growing frontiers – social commerce and blockchain – and to own this new space,” said Kaal. “Having successfully merged social media and e-commerce on their live Fanfare App into an operational ecosystem – by infusing blockchain innovation – new dynamics can be unlocked (for social shopping, brand amplification, brand-consumer interaction, content-sharing and monetisation, as well as reward systems powered by smart contracts) offering a whole host of incentives, while addressing inherent issues in existing social media networks and eCommerce sites.”