Blockchain Startup DOVU, UK Rail Service Go-Ahead Partner To Incentivize Passenger Behaviors

Blockchain, News | February 4, 2019 By:

UK-based public transport provider Go-Ahead Group is planning to use DOVU’s blockchain reward platform to learn more about its customers and to incentivize changes in passenger behavior.

Go-Ahead, a FTSE 250 Index group listed on the London Stock Exchange, provides bus and rail passenger transportation services in the United Kingdom and Singapore. It operates through three segments: Regional Bus, London Bus, and Rail. The company also offers rail replacement and other contracted services. It serves the department for transport, and transport for London.

DOVU, which is backed by both Jaguar Land Rover’s InMotion Ventures and UK government-backed fund Creative England, is a blockchain reward platform that aims to equip the transport industry with high-quality datasets. The company’s platform rewards users who voluntarily submit data, such as weather and traffic reports, with DOV tokens, which are also the means of payment for developers to access the aggregated data.

Under the partnership, DOVU’s platform will initially be rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer journey. The platform will allow Go-Ahead’s customers to earn cryptocurrency by sharing their valuable travel data and making changes to their travel behavior. Go-Ahead will use this data to better understand travel habits and better communicate with customers.

“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way,” said Krasina Mileva, COO & Co-Founder at DOVU. “The result is a win-win for consumers and corporates: actionable data that can boost efficiencies and improve services.”

Go-Ahead said that the partnership is part of their mission of developing and operating services that create long term value for everyone.

“With our passengers taking over one billion journeys a year, it is important that we are always looking at how we can better meet and exceed their changing needs,” said David Brown, Go-Ahead Group Chief Executive. “The quality of the businesses we have worked with through the Billion Journey Project has been was extremely high, and I hope it is a great indication of where the future of the transport industry is headed.”

David Gornall, Innovation Lead at Govia Thameslink Railway, added that improving and rewarding customer loyalty and behaviour should be an essential part of what they do.

“We are delighted to be working with DOVU to realize this ambition,” Gornall said.