Blockchain Streamer Play2Live Adds Sally Eaves To Board of Advisorsbr>
Play2Live, a decentralized streaming platform for gamers and esports fans, has named Sally Eaves to its advisory board.
Eaves has experience as a CTO, practicing Professor of FinTech, founder and global strategic advisor specializing in the application of disruptive technologies for both business and societal benefit. She has a track record for advising blockchain technology companies and is regarded as a thought leader in innovation, digital transformation and emergent technology, notably blockchain, artificial intelligence, machine learning and robotics.
“An international author, keynote speaker, and mentor on FinTech and disruptive technologies, Sally Eaves is consistently ranked amongst the top 10 thought leaders for blockchain and social media influencers worldwide,” said Alexey Burdyko, the CEO of Play2Live. “Joining P2L team as an advisor, she clearly emphasizes the enormous potential of blockchain technology in streaming industry. In addition to the Play2Live E-Sports tournament in Minsk, Belarus, there is a clear view of the project’s progress in terms of technological development.”
The core function of P2L platform is a streaming service, featuring video broadcast of gaming and esports content. Blockchain technology allows P2L to introduce a mixture of interactive features and monetizing tools currently unavailable on existing streaming platforms. The solution changes the rules of the game in the industry, giving monetization opportunities to all participants, including viewers.
Essentially, everybody can be part of the peer-to-peer interaction, and even the viewer is able to earn money. Play2Live uses the Level Up Coin (LUC) token for transactions on the system.
“Blockchain technology has transformative capabilities and application benefits across multiple industry sectors,” said Sally Eaves. “We are already witnessing how blockchain can change the way people engage, consume and spend. The worldwide economy is becoming decentralized, with payments more secure and transparent, and consumers can take a more active role in platform, product and service developments — and be fairly rewarded for their contributions. This is why I see blockchain as a ‘natural and exciting’ fit in the streaming industry, which has been highly underexplored until the launch of Play2Live.”