Blockchain’s Animoca Brands Hires Michael Ephraim As Head Of Partnerships

Job Appointments | April 9, 2019 By:

Blockchain firm Animoca Brands has appointed Michael Ephraim as its head of partnerships for Australia and New Zealand.

Animoca leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games, such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Garfield, Snoopy, Thomas & Friends, Ever After High and Doraemon. It is also the exclusive China distributor of CryptoKitties. The company has offices in Hong Kong, Canada, Finland, and Argentina.

Ephraim, an Australian gaming industry veteran, was the managing director and vice president of Sony Computer Entertainment in Australia and New Zealand and was part of Sony’s senior management team in Europe for over 22 years. At Sony he positioned PlayStation as a total digital home entertainment package by onboarding local services including Stan, Foxtel Play, ABC iView, SBS OnDemand among others. Ephraim was also the chairman of Showdown, a producer of esport tournaments and exclusive distributor for Twitch media in Australia and New Zealand.

“Ephraim developed strong media relationships at the highest levels and built an unparallelled network through successful major sponsorship agreements with various brands and organizations including the National Rugby League (NRL), the Australian Football League (AFL), the Football Federation Australia (FFA), and Perisher Valley Ski Resort,” said Animoca.

As head of partnerships for Australia and New Zealand, Ephraim will assist in building Animoca Brands’ profile and partnerships in the region. He will leverage his extensive network to provide the company with access to the top sporting organizations and game companies in the region, raise the Company’s media profile, and develop business opportunities.

“I am very excited to be joining such a dynamic and innovative organisation at the forefront of blockchain and mobile gaming, AI, machine learning, and the digital media space,” Ephraim said. “Animoca Brands has a portfolio of businesses that are very diverse but at the same time have the potential to be highly complementary. I am really looking forward to working with a team that has such incredible vision and passion for future technology.”

“Attracting someone of Michael’s profile and experience to Animoca Brands is a tremendous win,” said Yat Siu, co-founder and chairman of Animoca Brands. “We look forward to leveraging his extensive network and expertise to drive the growth of our business and brand in Australia and New Zealand.”