Bruce Lee’s Legacy Expands to the Metaverse with NFT Collection

Announcements, Blockchain, News | January 5, 2022 By:

Bruce Lee, the martial artist, philosopher, and legendary film star, will be honored in an exclusive NFT collection with NFT platform Ethernity.

Ethernity, an authenticated NFT project which auctions verified artwork featuring the top artists and stars from sports, music, film, gaming, tech, history, and entertainment, teamed with the Bruce Lee Family Company to exclusively launch the icon’s first NFT art collection series on January 8, 2022 at 12 p.m. EST. The collection commemorates the life and legacy of Bruce Lee.

“Ethernity is fueled by our team’s insatiable desire to create incredible digital objects for art lovers, super fans, and beyond,” said Nick Rose, CEO and Founder of Ethernity. “We thrive off exploring opportunities for newly expanded worlds of important individuals, and an incredibly influential figure like Bruce Lee is a perfect fit for our great ambitions and endeavors. We can’t wait to give Bruce Lee’s fans new ways to celebrate his life’s work, towards which our team shares so many fond feelings.”

According to Ethernity, the Bruce Lee x Ethernity NFT sets are inspired by the legendary film star’s philosophy and teachings and feature new, creative artworks from renowned artists Raf Grassetti, Anthony Francisco, and BossLogic.

“My father believed in honest self expression and we’re honored for the opportunity to collaborate with these extremely talented artists whose artistic expressions will help continue to spread the positive message of Bruce Lee’s philosophy and teachings to the world in an authentic way,” said Shannon Lee, Chairwoman and CEO of The Bruce Lee Family Company and The One Family Foundation.