Cere Network, Celer Network Partner To Create Blockchain CRM Solutionbr>
Founded by Silicon Valley veterans, Cere Network claims to be the first blockchain CRM ecosystem platform optimized for service data integration and collaboration. The Cere Blockchain solution claims to capture the entire customer journey on the blockchain and stores key user data such as purchases, achievements, and usage in the user’s wallet.
Celer Network is a layer-2 scaling platform that claims to enable fast, easy and secure off-chain transactions for not only payment transactions, but also generalized off-chain smart contract. It enables everyone to quickly build, operate, and use highly scalable decentralized applications through innovations in off-chain scaling techniques and incentive-aligned cryptoeconomics.
Under the partnership, Cere Network will integrate into Celer Network’s layer-2 platforms to fuel their incentivization model and transaction throughput. This integration will reportedly allow Cere Network to utilize Celer Network’s instant and low-fee payment as part of the blockchain CRM solution to provide off-chain solutions for certain data operations which improves the throughput of the network while cutting down on costs to the business. It will also enable Cere to explore the utility of Celer’s existing off-chain micropayment solutions to increase the settlement capacity of its universal and interoperable loyalty platform spanning all business industries.
“Current CRM solutions are facing poor business inclusivity, low employee participation, and mostly require costly custom implementations,” Fred Jin, co-founder and CEO of Cere Network. “We’re excited to be partnering with Celer to leverage their industry-leading innovations in off-chain solutions that will bring a whole level of extensibility for our customer data needs that will benefit business of all types.”