Coinbase to launch Ether trading, rebrands to GDAX

Investing | May 20, 2016 By:

Coinbase has announced that it is adding support for ether – the native cryptocurrency of the Ethereum network. Trading in ether will begin next Tuesday, May 24th.

Additionally, the company said it will rebrand its professional trading platform Coinbase to Exchange to Global Digital Asset Exchange (GDAX), while the name Coinbase will remain for the wallet and the retail service for exchanging dollars to bitcoins and ether.

“In addition to better highlighting the exchange that Coinbase is becoming we’re rebranding as GDAX, which stands for Global Digital Asset Exchange,” said Coinbase vice president of business development Adam White.

Coinbase is a San-Francisco based bitcoin wallet and exchange platform.