Names Steven Kalifowitz As Chief Marketing Officer

Job Appointments | August 13, 2020 By:

Hong Kong-based startup has appointed Steven Kalifowitz as Chief Marketing Officer (CMO).

Founded in 2016, provides an alternative to traditional financial services, turning its vision of “cryptocurrency in every wallet” into reality, one customer at a time. claims that its platform is built on a solid foundation of security, privacy and compliance and claims to be the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance.

Kalifowitz has more than two decades of experience managing world class brands, and has a proven track record of building teams that deliver transformative brand experiences. Kalifowitz was most recently the president of, a real estate platform harnessing the power of AI to generate knowledge about every address in New York City.

Kalifowitz was based in Singapore from 2010 – 2017, founding and growing business for R/GA and then Twitter throughout Asia and the Middle East. His career began in the film business at HBO where he produced Live Boxing, Inside the NFL, and Real Sports with Bryant Gumbel in addition to several of documentaries. His work has earned industry recognition with two Emmy Awards and four nominations. As a leading media expert, Kalifowitz has served as a juror at many industry award shows, including Cannes Lions, Spikes Asia, Festival of Media Awards, and Dubai Lynx. In addition, Kalifowitz has been a featured speaker at industry events such as SXSW.

His hire comes at a time of rapid growth for, which has doubled its team from 250 six months ago to more than 500 today and surpassed 3 million users. The energy and experience Kalifowitz brings to his role will catalyze the next era of’s growth, furthering its mission to put cryptocurrency in every wallet.

“Throughout my career I’ve had the privilege of working with leading brands around the world,” Kalifowitz said. “I’m excited to join the team and leverage my experience to tell the story. Together we will play a pivotal role in accelerating the world’s transition to cryptocurrency.”

“Steven’s strong background working with breakthrough brands was a perfect fit for,” said Kris Marszalek, Co-Founder and CEO of “We look forward to reaching new heights as a company, brand, and movement with Steven on board.”