Crypto Exchange Alluma Adds Pavel Bains, Jehan Chu As Advisorsbr>
Alluma, a cryptocurrency exchange dedicated to the emerging markets in Asia, has added advisors Jehan Chu, co-founder & managing partner at Kenetic, and Pavel Bains, CEO of Bluzelle, a blockchain project.
Alluma will focus on three areas initially: strong liquidity through global exchange partners, design and user experience to increase adoption and usability, and providing a fluid customer experience from on-boarding to support.
Alluma will be launching in India in the coming weeks and has plans to enter the markets across Asia with an eye on the Philippines, Thailand, Malaysia, and Indonesia. Headquartered in Singapore, it plans to open an office in Manila soon.
Through Chu and Bains’s networks, Alluma will be able to expand its presence in Asia through strategic partnerships.
“We’re incredibly excited to have Jehan and Pavel join the Alluma advisory board,” said Akash Aggarwal, CEO of Alluma. “With their experience, guidance and support, Alluma will be able to foster strong partnerships across the cryptocurrency and blockchain space.”
“Emerging markets will power the next wave of crypto-adoption, but people need easier ways to obtain them,” said Bains. “Alluma solves those challenges while keeping best practices that both consumers and regulators will like. “
“The India, Thailand and the Philippines markets are some of the biggest opportunities in crypto,” said Chu. “Proven exchange technology, local market expertise and a veteran team and advisors are what make me excited to support Alluma.”