Crypto Exchange OKEx Signs Advertising Deal With English Premier Leaguebr>
Malta-based cryptocurrency exchange OKEx has announced that it has signed an advertising deal with the English Premier League.
OKEx provides trading services such as token trading, futures trading, and index tracker to global traders with blockchain technology. Currently, its offers over 400 token and futures trading pairs enabling users to optimize their strategies. The platform serves millions of customers from over 100 countries.
The Premier League is the top level of the English football league system. It is the most-watched sports league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people.
Under the agreement, OKEx’s brand will be featured live in-game on the pitchside broadcasting systems of the Premier League. Specifically, OKEx’s advertising will be featured in four games, including AFC Bournemouth vs Arsenal on November 25, Huddersfield Town vs Brighton & Hove Albion on December 1, Wolverhampton Wanderers vs Chelsea on December 5 and AFC Bournemouth vs Liverpool on December 8.
In celebration of this initiative, the exchange launched a campaign titled “Catch Us in the English Premier League.” Football fans who capture OKEx’s digital banner in one of the games and share the image on the company’s Twitter account will have a chance to win 50 USDT. Three winners will be selected and announced on OKEx’s Twitter on December 10.
“Football is a universal language, it connects and unifies people beyond borders,” said Andy Cheung, OKEx’s Head of Operations. “Blockchain technology shares the same core values. We are very thrilled to see that digital technology is getting more accepted and adopted in the sports industry and we are proud to be part of it. Through the games, we want to connect to the audience, getting them to know more about the applications of digital technology, and we look forward to exploring a longer-term partnership to support the sport.”
In a separate announcement, the company said that it has officially launched the “OKEx Project,” an information platform that offers token projects’ basic information, roadmap and development progress, and third-party reviews. The platform is designed to help customers gain a better understanding of the projects before they make any trading decisions.
“The platform will strictly monitor and review all the information provided by the teams, ensuring that all the data published on OKEx Project Info is accurate and unbiased,” the company said. “For any teams without updating their projects’ status for more than 30 days, we will remove them from OKEx Project Info. We are doing so to promote transparency in the ecosystem, letting our users know what to expect in owning the tokens.”