Crypto Game To Be Released By Major League Baseballbr>
Major League Baseball (MLB) has partnered with blockchain startup Lucid Sight to create its own ethereum-based game.
Founded in 2015, Lucid Sight has been developing mobile apps for movie studios, music labels, and name brands since the birth of the modern mobile platforms. Their primary focus is to develop unique interactive experiences by utilizing the emerging advantages of blockchain technology.
Lucid’s new project, called MLB Crypto Baseball, is a dApp game on ethereum that will allow baseball fans to interact with their favorite moments during the games. It will work similarly to CryptoKitties, where users will be able to use their ETH to buy digital MLB collectibles, play games to level up, or earn various rewards. Depending on the teams chosen and gameplay strategies, users’ MLB Cryptos will have a chance to mint further MLB Cryptos that they can hold or sell on the MLB Crypto marketplace. Once the initial run sells out, the only way to acquire new MLB Cryptos will be from other users on the marketplace.
Kenny Gersh, Executive Vice President of Gaming and New Business Ventures at MLB, said that they were already talking to Lucid Sight around the time that CryptoKitties first came out. He added that CryptoKitties proved that MLB Crypto would be successful in “delivering baseball” to users with the help of blockchain technology.
“Collectibles have always been a key component of the MLB experience, and we’re excited to bring a whole new flavor of digital souvenirs to our fans,” said Gersh. “MLB Crypto Baseball will be the perfect blend of cutting-edge technology and our fans’ passions for their favorite teams.”
To play the game at launch, users must own some amount of ETH and must transfer it to a web plug-in called MetaMask, an ethereum browser wallet. The first 100 users that sign up to MLB Crypto will earn one free random MLB Crypto Baseball figure free of cost.
The goal of the new game is to lure young people back to baseball fandom as in-person attendance at MLB ballparks this season has dropped to an alarming low.
“That is 100% one of the strategic goals of this initiative,” Gersh said. “Collecting items related to your team, engaging with your team in a new way. For me, say the Red Sox win the division in a couple months, I want to buy something that symbolizes that. These will be event-based things—those moments in sports that happen that you want to remember and cherish, and have a sense that you were there, even if only digitally.”