Crypto Lending Platform Cred Appoints Cliff Edwards As Chief Marketing Officerbr>
Crypto lending platform Cred has appointed Cliff Edwards as the company’s new chief marketing officer (CMO).
Founded by former PayPal financial technology veterans, Cred is a decentralized global lending and borrowing platform that allows stablecoin issuers, exchanges and wallets to provide valuable earn and lending services worldwide. Cred claims to have secured over $300 million of lending capital. The firm has an ERC20-based utility token, called LBA, that can be used for accessing and using CRED platform services.
Edwards, who brings more than 20 years of experience to Cred, is a Northwestern University grad with a bachelors of science degree in journalism and economics and a masters of science in journalism. He served as business editor at The Associated Press and was an award-winning correspondent at BusinessWeek and Bloomberg Businessweek. He has also held senior marketing and communications positions at Netflix and Searchmetrics. Most recently, Edwards led Communications & Marketing at TRON, an entertainment-focused blockchain platform. At TRON, he conceived and oversaw founder Justin Sun’s winning $4.6 million charity bid to have lunch with billionaire investor Warren Buffett.
As Cred’s new CMO, Edwards will help accelerate understanding of blockchain technology and promote innovative use cases for digital assets.
“Cliff’s proven track record as an award-winning journalist, a successful technology marketing executive and crypto veteran make him an exceptional fit with Cred’s fast-moving global expansion,” said Dan Schatt, Cred’s co-founder and chief executive officer. “Cliff’s strong leadership qualities and communication skills include an ability to take complex technical concepts and translate them to ideas and stories that everyone can relate to. He’ll help usher in the next 100 million users of crypto assets and blockchain.”
“I’m pleased to join Cred, which has one of the best leadership teams I’ve come across in blockchain,” Edwards said. “The team is hyper-focused on helping the unbanked, underbanked and poorly banked people around the world prosper amid this next wave of technological change.”