Crypto Trading Feature Rolled Out By Yahoo Finance

Announcements, News | August 31, 2018 By:

Yahoo Finance, a well-established business news site, has added a new feature to allow cryptocurrency trading on its platform.

Yahoo! Finance, a media property that is part of Internet giant Yahoo, provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for personal finance management.

In a blog post on Thursday, Yahoo Finance announced that it has added a new feature on its iOS app that allows users to buy and sell a variety of cryptocurrencies by linking their broker account via integrated third party service TradeIt. The new feature currently supports bitcoin, ethereum, Litecoin and Dogecoin. Yahoo Finance said that it will extend the service to Android, desktop, and mobile web platforms in the future.

“As the leading provider of financial data, insights, and editorial content, we are constantly looking for ways to better serve audiences on the Yahoo Finance platform,” said Joanna Lambert, General Manager of Finance & Tech at Oath. “We first launched our integration with TradeIt one year ago, allowing people to trade on Yahoo Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies, further connecting our passionate community of investors with relevant utilities on our trusted platform.”

Yahoo Finance began displaying cryptocurrency information in November 2017, adding over 100 cryptocurrency quote pages across all platforms globally. At the same time, it signed a partnership with crypto exchange Coinbase, which allows users of both to link their accounts together.