Crypto Valley Association Signs MoU With Zürich Tourism

Blockchain, News | October 3, 2019 By:

The Crypto Valley Association (CVA) has teamed with Zürich Tourism, the company responsible for raising brand awareness of the city of Zürich and surrounding region.

The CVA is a not-for-profit association supporting the development of blockchain technologies and businesses in Zug, an affluent municipality and town in Switzerland known as Crypto Valley. The founding members included Bitcoin Suisse, Bussmann Advisory, iprotus, Lucerne University of Applied Sciences and Arts, Luxoft, Monetas, and Thomson Reuters.

The CVA signed a Memorandum of Understanding (MoU) with Zürich Tourism to develop and promote emerging technologies in the city of Zürich and wider Switzerland region. The goal is to grow the Swiss blockchain ecosystem, attracting not only businesses related to the field, but also visitors who will benefit from the valuable experiences created by mutual events and activities.

“Attracting international business is a key priority for us as we continue to cement our place on the world stage as a global blockchain ecosystem,” said Alexander Schell, Executive Director of the Crypto Valley Association. “Joining forces with Zürich Tourism bolsters our commitment to promoting Switzerland as a tech hub and we believe this collaboration and support is critical as we move towards positioning Switzerland as an attractive place to do business.”

“This partnership between the Crypto Valley Association and Zürich Tourism is crucial as we continue to promote Zürich as an innovative economic hub,” said Vanessa Reis, Relationship Manager of Zürich Tourism. “The aim of the Zürich Tourism Congress Bureau is to attract international guests to Zürich for business events, and collaborations like this play a fundamental part in connecting us with key players in the blockchain space.”