FinTech Firm Liquefy Appoints Matt Hong To Advisory Boardbr>
FinTech firm Liquefy has appointed Matt Hong as the inaugural member of its new advisory board.
Based in Hong Kong, Liquefy is a technology solution and consultancy that enables innovative business models through blockchain technology and digitization. Its first product, Liquefy Digitization Platform, provides the tools for digital securities issuance, alongside with a comprehensive compliance protocol for over 50 jurisdictions.
In his previous role as COO of Turner Sports, Hong was a leading figure in Turner’s league partnerships and rights deals with the NBA, NCAA, MLB, UEFA, the PGA of America, NASCAR, and the PGA TOUR. Also during his time with Turner, Hong led the acquisition of Bleacher Report and served on the board of directors of iStreamPlanet, WarnerMedia’s industry-leading OTT streaming platform.
Liquefy said that it will tap Hong to bring his extensive experience in the sports industry to advise the company on its expansion toward the tokenization of sports-related assets.
“Adding sports to its current portfolio furthers the company’s mission to democratize investment by enabling fractionalized ownership, lowering the entry cost, and bringing portfolio rebalancing flexibility to investment in previously illiquid assets,” Liquefy said.
Hong said that applications of blockchain technology are increasing exponentially, and Liquefy is a leader in tokenization in the real estate space.
“Applying the innovative Liquefy platform to the sports industry will open doors for fans, new investors and owners of IP that were previously unavailable or illiquid,” Hong said.