Forbes Teams With Civil To Move Content On A Blockchain

Blockchain, Innovation, News | October 10, 2018 By:

Business media giant Forbes has partnered with blockchain journalism startup Civil to move its content to a blockchain platform.

In a blog post, Civil co-founder Matt Coolidge announced that the 100-year-old publisher will be using Civil’s blockchain publishing tools to permanently archive its content to a decentralized environment that ensures no third party can remove or alter it. Forbes will also be working with Civil to “experiment with new methods of reader engagement.”

“Publishing the metadata will indelibly establish the author’s identity and credibility, as well as the expert nature of participating sources,” Forbes said. “A Civil ‘badge’ will appear next to articles on Forbes.com signaling that the content has been inscribed into the blockchain and is published in accordance with Civil’s journalistic values, as detailed in the Civil Constitution. The act of publishing Forbes metadata on Civil also serves as the starting point for potential licensing and syndication technologies in the future.”

Salah Zalatimo, Senior Vice President of Product & Technology at Forbes, said that they are relentlessly focused on rapid experimentation and implementation so that they can determine what’s in the best interest of their audience and what is next for the industry.

“Forbes and Civil believe passionately in the mission of journalism, and together we can provide audiences with a level of unprecedented transparency around our content,” Zalatimo. “We’ll also be able to expand the reach of our writers and identify new revenue channels over time.”

In the first quarter of next year, Forbes will begin to publish metadata from select Forbes articles to the blockchain via Civil. If all goes well, the media giant may begin committing metadata from all of its articles to Civil’s decentralized network at some point later next year. Forbes is also planning to expand the footprint of its contributor network with smart contracts, which would allow it to publish articles through its content management system, known as Bertie, to other platforms, such as LinkedIn and Medium.

Matthew Iles, CEO at Civil, said that Civil’s mission is to power sustainable journalism throughout the world, and Forbes’ commitment to regularly publish content on their platform is a major milestone for their approach.

“We look forward to working with Forbes as we connect with a broader audience interested in new, more direct ways to discover, share and support ethical journalism,” Iles said.