Graphics Firm OTOY Joins Content Groups To Improve Blockchain Security

Job Appointments | November 8, 2018 By:

GPU-Cloud graphics firm OTOY has joined the Content Delivery and Security Association (CDSA) as an Advisory Board member of its Media & Entertainment Services Alliance (MESA). The company will  assist in developing industry security solutions and smart content standards on the blockchain alongside major studios and media industry leaders.

By joining CDSA and MESA, OTOY aims to unlock the new value blockchain technology offers by embedding the content protection into scaling and smart contract properties of distributed networks. The effort will first focus on collaborating with the CDSA Board of Directors, technology committee, and general membership as they work to develop the application and cloud security protocol for the new Trusted Partner Network (TPN), a joint venture between the CDSA and Motion Picture Association of America (MPAA), the worldwide leaders in third-party entertainment industry assessments.

Jules Urbach, CEO of OTOY, will be the company representative to the organization. 

OTOY launched The RNDR Network in 2017, which it claims is the first blockchain based GPU-cloud rendering and connected 3D asset marketplace for emerging ultra-high resolution, high-frame rate, responsive media. Through a distributed peer-to-peer network, RNDR aims to increase GPU-cloud compute scale and develop new smart-contract monetization frameworks for digital and holographic media —including virtual and mixed reality content.

Through the CDSA, RNDR will join other studios and content creation companies in the ongoing dialogue to ensure RNDR nodes comply with coming best practices for cloud security assessment.

“We are thrilled to work with a consortium of industry leaders in CDSA to help accelerate the standardization of cloud-based authoring and distribution pipelines needed for the next-generation of media and entertainment,” said Urbach. “We hope our work with the CDSA and MESA communities will advance our industry’s ongoing digital transformation, opening up new efficiencies and monetization channels for stunning Ultra High Resolution, light field, and XR media.”

 Through MESA’s Smart Content Council, OTOY will continue to develop standards for decentralized cloud GPU nodes to join the RNDR network and provide industry-level security and IP protection. This includes embedding those standards with the ORBX framework for the creation of smart content metadata structures that enable 3D scene data and IP protections to seamlessly and securely transport from creation pipelines to distribution endpoints like mobile, VR, and XR.

Examples include providing new levels of security and metadata for OTOY’s LightStage facial scan data, which will become registered on the RNDR blockchain, opening up new ancillary monetization opportunities for digital doubles. This Academy Award-winning technology, seen recently in performances like the recreation of Peter Cushing’s digital performance of Grand Moff Tarkin in ROGUE ONE, will now have wider adoption and even more security protocols as holographic performances become more widespread.

“The future of media will be fully immersive, with ultra-high resolution imagery rendered and streamed in the cloud,” Urbach said. “In order to reach a growing number of devices from mobile phones to XR headsets and holographic displays, the industry will need orders of magnitude more GPU-cloud scale as well as intelligent metadata structures that tae us beyond traditional media formats. These innovations will only be adopted if we maintain trust through robust security and CDSA/MESA membership allows us to make progress on both fronts, opening up new horizons to enhance and protect artistic creativity.”

OTOY has joined CDSA/MESA during its launch of Phase II of The Render Token development, and will be contributing technical papers on decentralized content production and distribution in Q4 2018.