League of Legends’ Refereum Integration Allows Players To Earn Cryptocurrencybr>
Blockchain reward ecosystem Refereum has integrated its platform with multi-online battle arena (MOBA) game League of Legends (LoL) to allows players to earn cryptocurrency.
Founded by a team of veteran game industry experts and blockchain specialists, Refereum allows brands and developers to directly engage with, incentivize, and activate massive communities of video streamers and social influencers to drive meaningful buzz, interaction, and conversation around new products and services.
Developed and published by Riot Games, League of Legends follows a freemium model and is supported by microtransactions, and was inspired by the Warcraft III: The Frozen Throne mod, Defense of the Ancients. The game was generally well received upon its release in 2009, and has since grown in popularity, with over 65 million monthly users.
The integration of Refereum’s blockchain reward platform will allow Refereum users and LoL players to earn Refereum tokens ($RFR) for in-game achievements like completing a match and winning battles. Points earned for playing are added to a Refereum user’s total. At the end of a Season, gamers receive $RFR based on how many points they earn during the season. Players can then spend their $RFR in Refereum’s online game store or exchange their $RFR for other cryptocurrencies or USD via crypto exchanges.
Dylan Jones, CEO of Refereum, said that the integration marks a foundational step forward for Refereum’s technology.
“Gamification is happening at all levels of society from behavioral economics, to game theory, neural networks and artificial intelligence,” said Jones. “We saw is that not everyone was being rewarded fairly for their contribution. In the streaming world, it meant only the top 1% of streamers getting paid; in affiliate marketing, it was ‘the last click;’ and in gaming, it was quickly becoming a world where only the top players are rewarded. But the truth is that in our ever-connected world, we all matter and we all add value, and we built Refereum to recognize this by fairly sharing rewards.”
Jones added that the company’s goal is to integrate all major games onto the platform so the millions of gamers who help build valuable game communities are rewarded for their effort and work.