Nestle, Carrefour Using IBM Food Trust Blockchain To Track Mashed Potato Brandbr>
Nestle and Carrefour, which are members of the blockchain-based IBM Food Trust network, will use the technology to give consumers access to blockchain data for Mousline instant mashed potato, available on shelves in Carrefour stores around France. The two companies will test the blockchain platform with Mousline over the next few months.
“Blockchain technology applied to Mousline instant mashed potato, a product familiar to everyone in France, will highlight the expertise of the farmers and the men and women who, every day, apply their know-how and the necessary care to ensure the quality of an iconic and authentic brand,” Carrefour said.
Consumers will be able to scan a QR code with their smartphones to access information on the production supply chain, including the varieties of potato used, the dates and places of manufacture, information on quality control, and places and dates of storage before the product reaches the shelves.
Nestle said that the pilot will help to understand the impact and scalability of the technology, and inform decisions on further developments.
“This Mousline pilot is the result of a successful partnership with Carrefour and a great step forward on our blockchain journey,” said Vineet Khanna, SVP – Global Head Supply Chain at Nestle. “We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers.”