Project Verte, Blockchain Ecommerce System, Gets $50M Investmentbr>
Project Verte, a blockchain ecommerce system, has received $50 million in funding to develop its socially driven concept.
The project uses proprietary software tools to create blockchain and AI opportunities for merchants. Continental Ventures real estate firm executives Jane Gol and Amir Chaluts led a $50 million investment to fuel the company’s development and anticipated rollout next year.
“Retail keeps changing and we view this as an opportunity to shape the next generation of consumer-business relationships,” said Project Verte CEO and co-founder Julian Kahlon. He added: “Project Verte sees the potential for a global ecommerce community built upon intuitively designed and collaborative services, new technologies and clear communication.”
“Over the past 30 years, we have built our reputation and success by making bold business decisions and using our expertise to build the best possible projects that enhance the communities in which they are located,” said Gol. “With Project Verte’s focus on building a sustainable, participatory, ecommerce ecosystem we are one step closer to improving the lives of the global community.”
With an international development team of 300, Project Verte is engineering an ecommerce ecosystem powered by user participation and community intelligence to help brands grow and improve customer experiences. Project Verte is assembling a team of emerging businesses to help further its mission, starting with GreyOrange, an AI-powered robotics systems for flexible automation in distribution and fulfillment centers.
In 2018, GreyOrange announced a $140 million in Series C funding, with Project Verte serving as a lead investor. Project Verte, headquartered in Atlanta, currently has an operational, fully automated, 750,000 square foot fulfillment center in Greater Atlanta with plans to expand to Dallas, Texas and other major cities nationally.
Prior to founding and leading Project Verte, Kahlon spearheaded identity reinventions for major brands such as ADP, Walmart, and Haagen-Dazs as they modernized their businesses to connect better with consumers.