Qualtrics adds bitcoin as a reward option

Announcements | August 20, 2015 By:

Qualtrics announced that it has added bitcoin as a rewards option for consumers who respond to surveys and research requests issued by its enterprise clients.

Qualtrics head of strategy and research Mike Maughan indicated that by offering bitcoin as a rewards option, he believes the company’s clients will be more easily able to reach the increasingly important millennial demographic.

“Millennials are most familiar with and most likely to be part of the bitcoin movement. A lot of millennials are more on the cutting edge of bitcoin, and those are among the people that are most sought after for their insights right now,” said Mike Maughan.

Consumers who want to access the platform to obtain rewards points must first sign up to the service to begin taking surveys. Once Qualtrics users earn 50 points for their participation, they receive a Tango Card gift code, which can then be redeemed for Amazon and Target gift cards as well as bitcoin.

Qualtrics is a private research software company, based in Provo, Utah.