South Korean Company Vinetree Announces Launch Of Blockchain-Powered Gamified Social Platform For Gamers

Announcements, Blockchain, News | April 21, 2020 By:

South Korean mobile social network services provider Vinetree announced the launch of a blockchain-powered gamified social platform for worldwide gamers.

Called Ludena Protocol, Vinetree’s new blockchain project aim is to create a comprehensive gaming-centric platform with aspects including: reward-based social media DApp, matchmaking P2P gaming platform and fee-less digital item exchange.

The first app that will be leveraging the Ludena Protocol will be gaming social media app GameTalkTalk, which according to Vinetree has been rewarding gamers for playing their favorite games, such as Minecraft and Clash Royale, for over 7 years. GameTalkTalk users receive digital assets, or “stars,” for completing in-game missions and/or downloading new games. Stars can be used to buy gift cards from stores like Starbucks, Burger King or the Google Play store. Previously, this opportunity was only made available to gamers in the Korean market. In the second half of this year however, Vintree said that GameTalkTalk will be accessible to players from all over the world.

“Upon release of the global version of GameTalkTalk, the rewarded digital asset will be converted from stars to LDN, a token that can be used within the Ludena Protocol ecosystem,” Vinetree said.

Ludena Protocol CEO Joshua Kim said that they decided to incorporate blockchain technology to his already successful application of over 3 million users because the number of games using blockchain and cryptocurrency is increasing at an attractive rate.

“A single definition for Ludena Protocol is: The platform that gives significance and incentives to worldwide gamers,” Kim said.