Dutch Supermarket Chain Albert Heijn Using Blockchain To Track Orange Juice Production

News | September 21, 2018 By:

Dutch supermarket chain Albert Heijn has partnered with Netherlands-based drinks bottler Refresco to make orange juice supply chain more transparent using blockchain technology.

Founded in 1887, Albert Heijn is the largest supermarket chain the Netherlands. In early 2000s, it is regarded as one of the more expensive supermarkets in the Netherlands due to its focus on quality stores and superior products.