Chinese E-commerce Giant Alibaba Begins Blockchain Food Supply Chain Trial

Announcements, Blockchain | April 27, 2018 By:

Chinese e-commerce giant Alibaba has launched a blockchain pilot to increase supply chain transparency for Australian and New Zealand products.

Launched in Auckland, Alibaba’s Food Trust Framework initiative aims to give end-to-end traceability and transparency throughout the supply chain to enhance consumer confidence and build a trusted trading environment.