Fashion Giant H&M Subsidiary Testing Blockchain For Product Traceability

Blockchain, News | November 15, 2018 By:

Arket, a new clothing brand of fashion giant H&M, is testing blockchain technology to securely track product data.

Arket is the new sustainable fashion label of the H&M family. Its mission is to democratize quality through widely accessible, well-made, durable products. The brand’s first stores opened on Regent Street in London and online in August 2017,