Umbrella Network, the decentralized Layer-2 oracle solution, has announced its acquisition of Lucidity, a blockchain platform that provides transparency to digital advertising, for an undisclosed amount.
With this integration, Lucidity customers such as Hyundai Genesis, KFC and Grand Junction, CO will be powered by the Umbrella Network,
Criminal activity flourishes in the dark and fraud in digital advertising is no different. If there is one industry that can benefit from blockchain technology in the near-term, it’s digital advertising
Consumers flocked to the Internet for access to nearly unlimited content. Advertisers flocked to the Internet for access to all of those consumers and their trail of data.
Japanese automotive manufacturer Toyota has teamed with blockchain advertising analytics firm Lucidity to introduce transparency into its digital ad campaign buys and eliminate wasted spending.
Lucidity, formerly known as KR8OS, provides auditable data across all parties in the supply chain and ensures that advertising standards are being enforced.
