Umbrella Network Acquires Lucidity, Bringing On-Chain Data to Hyundai, Grand Junction and KFC

Announcements, Blockchain, News | September 23, 2021 By:

Umbrella Network, the decentralized Layer-2 oracle solution, has announced its acquisition of Lucidity, a blockchain platform that provides transparency to digital advertising, for an undisclosed amount.

With this integration, Lucidity customers such as Hyundai Genesis, KFC and Grand Junction, CO will be powered by the Umbrella Network,


How Blockchain Can Solve Ad Fraud

Blockchain, News, Opinion | March 4, 2019 By:

Criminal activity flourishes in the dark and fraud in digital advertising is no different. If there is one industry that can benefit from blockchain technology in the near-term, it’s digital advertising

Consumers flocked to the Internet for access to nearly unlimited content. Advertisers flocked to the Internet for access to all of those consumers and their trail of data.


Blockchain Explored By Toyota To Reduce Fraud In Digital Ad Campaigns

Blockchain, Innovation, News | October 17, 2018 By:

Japanese automotive manufacturer Toyota has teamed with blockchain advertising analytics firm Lucidity to introduce transparency into its digital ad campaign buys and eliminate wasted spending.

Lucidity, formerly known as KR8OS, provides auditable data across all parties in the supply chain and ensures that advertising standards are being enforced.