Blockchain Explored By Toyota To Reduce Fraud In Digital Ad Campaigns

Blockchain, Innovation, News | October 17, 2018 By:

Japanese automotive manufacturer Toyota has teamed with blockchain advertising analytics firm Lucidity to introduce transparency into its digital ad campaign buys and eliminate wasted spending.

Lucidity, formerly known as KR8OS, provides auditable data across all parties in the supply chain and ensures that advertising standards are being enforced.