US Grocery Giant Albertsons Subsidiary Teams With Bitcoin Rewards Shopping App Lolli

News | July 29, 2019 By:

Supermarket chain Safeway has teamed with crypto rewards shopping app Lolli to allow customers to get a small percentage of their shopping expenses back in bitcoin.

Safeway, a subsidiary of US-based grocery giant Albertsons, is a supermarket chain founded in April 1915 in American Falls, Idaho by Marion Barton Skaggs. Operating in 894 locations across 17 US states, Safeway allows customers to shop online for pick-up or delivery (at select locations) and offers a selection of goods in produce, beauty, and pharmacy.

Lolli is a rewards platform that offers users bitcoin when they shop at participating online retailers. It currently has more than 750 participating partners, ranging from traditional department stores to trendy millennial shops.

The partnership, which according to Lolli marks the first major collaboration between a major grocery chain and a bitcoin rewards company in the US, will enable Lolli users to receive 3.5% back in bitcoin on all online purchases at Safeway.com.

“I’m extremely proud to partner with Safeway, one of the most well-recognized food retailers in the United States,” said Alex Adelman, CEO and Co-founder of Lolli. Americans are already shopping for groceries at least once a week, why not earn some bitcoin off those frequent purchases? I’m excited to now offer Safeway, a top food retailer, as another option for our users to earn bitcoin. Hopefully this will give people to ability to get involved in holding and owning bitcoin — perhaps for the first time.”