Women Missing Out on the Metaverse, the Next Multi-Billion Dollar Sector

Announcements, Blockchain, News | February 4, 2022 By:

The metaverse – a virtual world we can explore through smart glasses or VR headsets – is a network that will revolutionize our lifestyles. Major companies are already trying to cash in on what could become the next multi-billion dollar technology. Facebook is creating 3D spaces where we can socialize. Walmart plans to sell virtual goods. Disney is creating a virtual theme park.

The best way for us to invest in these opportunities is to use cryptocurrency to buy non-fungible tokens (NFTs). An NFT is a piece of digital content that can be sold or traded on the blockchain. Everyone from Hollywood celebrities to fine art lovers are making a lot of money.

But women account for only five per cent of all crypto and NFT owners in Canada. A new startup in Waterloo — one of the world’s fastest growing tech sectors — wants to close that gap.

Venusverse is the first Canadian, female-founded, female-focused educational program aimed at teaching women everything they need to know about NFTs so they can create, collect and invest with confidence – so they aren’t left behind.

The program focuses on educating women about NFTs, cryptocurrency and Web3 by providing insight into digital assets, creating digital collections, building digital brands, developing partnerships, and increasing digital financial literacy. The duo plans to launch the first Venusverse NFTs, the Venusverse Genesis Collection, in mid-February.

“Women account for only five per cent of all cryptocurrency and NFT owners in Canada,” said Janelle Chalouhi, co-founder and CEO of Venusverse. “We are enabling women to be at the forefront of change and evolution as we move into the rapidly evolving world of Web3.”

“We’ve combined over six months worth of discovery and distilled it into one-hour workshops for women to learn, connect and build within the NFT and Web3 spaces, closing the gender gap in crypto and blockchain technology,” said Natalie Dumond, co-founder and Facilitator of Venusverse.

In a press release, Venusverse it is working with Profound Impact Corporation, a Toronto-Waterloo innovation corridor-based startup, and CivicAction to build a community where women are empowered with the knowledge required to advance successfully in the next-generation wealth economy. The goal of the partnerships is to make an even greater impact in gender equity.

“Our collaboration with Venusverse aligns perfectly with our long-term stakeholder engagement strategy,” said Sherry Shannon-Vanstone, founder and CEO of Profound Impact Corporation. “Venusverse will use Profound Impact’s business intelligence and engagement tools to measure the increased involvement of women in NFT, Web3 and crypto. Our shared goal is to measure the global impact of connecting great people to do great work in these growing fields.”

CivicAction is a network of leaders and organizations working together to build better, more inclusive cities in the Greater Toronto and Hamilton Areas and beyond by enabling community members to take an active role in shaping their future. With the support of CivicAction, Venusverse is working to break the systemic barriers that hold women back from fully engaging in and benefitting from the new economy.

“It is critical that our economic recovery be inclusive,” said Leslie Woo, CEO of CivicAction. “This is why it’s important to provide an entry point for women of all intersectionalities. Through education, Venusverse is supporting the comfort and confidence of women, enabling them to be greater beneficiaries in this growth economy.”

Upon the launch of the Venusverse Genesis Collection of 2,022 NFTs in mid-February, 10 percent of revenue will be donated to the CivicAction Leadership Foundation in support of women in the organization’s leadership programs, including the DiverseCity Fellows and the Emerging Leaders Network.