Huobi Group Launches Crypto Brokerage Platform Targeting Institutional Investors

Cryptocurrency exchange operator Huobi Group is launching a crypto brokerage platform.

During the annual Davos forum, the crypto exchange operator said that the company’s first brokerage solution, called Huobi Brokerage, will provide crypto trading products and services to institutional clients and high-net-worth individuals (HNWI). Huobi Brokerage is the first product to be launched under the newly formed Global Institutional Business (GIB) division, a team and a business line of products and services targeted toward institutional clients.

“There’s an industry-wide consensus that institutional investors and HNWIs will be the major contributors of growth for the crypto economy in 2020 and beyond, but barriers like low liquidity and a lack of asset enhancement products are stalling widespread adoption,” said Ciara Sun, Vice President of Global Business at Huobi Group. “By introducing institutional-grade products and liquidity solutions that cater to the needs of institutions and eliminate existing barriers, we’re aiming to help drive the entire crypto economy forward.”

According to the company, Huobi Brokerage will provide institutional clients with access to high-quality liquidity pools, competitive prices, a regulated fiat channel, and an all-in-one solution for OTC trading. The platform will enable clients to access real-time trade quotes and instant price locks. It will also support high-volume block trades across major cryptocurrencies and stablecoins, such as BTC, USDT, HUSD, PAX, TUSD, and USDC. Support for ETH, EOS, BCH, LTC, and XRP is expected in Q1 2020.

Liquidity solutions are also available on the platform, including over-the-counter liquidity, exchange liquidity aggregation, and customized financing and lending facilities. Other services, such as interest rate products, alpha products, and custodian services, will be rolled out in Q2 2020.