Austrian Fiber Producer Lenzing Adopts Blockchain

Blockchain, News | May 21, 2019 By:

Global fiber producer Lenzing has announced that it will be implementing blockchain technology to support its fiber business.

Headquartered in Austria, Lenzing produces wood-based viscose fibers, modal fibers, lyocell fibers and filament yarn, which are used in the textile industry – in clothing, home textiles and technical textiles – as well as in the nonwovens industry. In addition, the company is active in mechanical and plant engineering. TENCEL, VEOCEL and LENZING are Lenzing’s product brands.

Lenzing said in a press release that it will be collaborating with TextileGenesis, a blockchain-based traceability platform custom built for the apparel ecosystem, to incorporate blockchain in its fiber business TENCEL, which would reportedly ensure complete transparency and traceability for brands and consumers of its fibers in the finished garment.

“The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify TENCEL fibers and the respective wood source in each production and distribution step,” Lenzing said. “Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.”

Over the next few months, Lenzing and TextileGenesis will carry out several pilot tests, which will involve partners along the entire value chain. The fiber producer expects the platform to be fully operational next year.

“With LENZING ECOVERO branded fibers, Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability,” said Stefan Doboczky, Chief Executive Officer of the Lenzing Group.. “This milestone in transparency is a further strong commitment to sustainability. Together with TextileGenesis, we aim to create an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green up the textile industry.”