Blockchain/Crypto Recruiter RSR Partners Names Allen Shapard As Managing Director

Job Appointments | February 18, 2019 By:

RSR Partners has named Allen Shapard as a managing director and head of the corporate affairs and communications practice, based in the firm’s New York office.

RSR Partners is an executive, board and leadership recruiting firm.Specialties include blockchain, cryptocurrency and other technology areas.

Shapard has more the 25 years of relevant experience in communications, branding, marketing and corporate social responsibility. He has worked closely with high-profile consumer and enterprise organizations, including PepsiCo, Cisco Systems, Honeywell and Samsung, as well as with institutions like the Nobel Foundation, United Nations, U.S. Institute of Peace and the Kavli Foundation.

Previously, Shapard was senior vice president of WME/IMG, the global marketing and entertainment conglomerate, for 20 years. In this role, he grew the company’s global consulting capabilities in the areas of communications, marketing and branding. Much of his efforts were focused on developing human capital solutions for a wide array of clients in various parts of the globe. He was also SVP at APCO Worldwide (and co-head of the firm’s corporate responsibility practice), and was global vice president, communication at ABB Inc., in Zurich, Switzerland.

“Allen’s wealth of experience and relationships in the communications and marketing arenas are highly regarded,” said Brett Stephens, CEO of RSR Partners. “His track record for creating and implementing strategic partnerships and complex communications and marketing campaigns will serve our clients well.”

Brad McLane, managing director and head of RSR Partners’ marketing officers and consumer goods and services practices, said Shapard will be a powerful asset in handling clients’ evolving communications and marketing needs. “He maximizes the matrixed relationship between marketing functions such as brand, digital, social, and product development, and appreciates how they interconnect with internal and external communications and corporate affairs teams,” said McLane. “His unique background is well-suited for clients who are grappling to connect the dots between teams that, in today’s environment, need to be highly orchestrated.”